New and Young Lives
Motherhood is a life-changing experience.
Given that most creative people in ad agencies are young and single, how can they really empathise with pregnant women and young mothers?
By contrast, the Managing Director of Streamline fell pregnant, and our creative people are bringing up families.
By having first hand experience of the environment in which maternity and young life products operate, we are able to fully appreciate their value;
something which is not apparent by simply experiencing the product alone.
Finance
Successful financial advertising rarely employs a completely rational approach, full of facts and figures (except when those figures are better than anyone else’s).
The most effective approach creates an emotional connection with the consumer - one that taps into their needs, their lifestyle and their mindset.
Our creatives have had plenty of experience in doing just that, both for large financial institutions, and for small ones, too, like SAVE Finance
(some of our ads are featured in the 'case studies' and 'work' sections).
Empathy, it’s the key to all our work.
Property
Why do most property ads look the same?
Because they just describe the property.
Ours sell the experience.
Anyone can describe a property.
Selling the experience, however, requires a special set of skills. |