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steve jobs' stanford commencement speech 2005:
Although an oldie, it's definitely a goodie, and one worth taking 15 minutes of your time to view. Very inspirational, we especially love Steve's passion for 'what makes great typography great', and the concept of connecting the dots looking backwards.
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medium is master:
Always think carefully about the medium you're working with, use it to its full potential.
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"Form the habit of saying 'yes' to a good idea... Then write down all the reasons why it will work... There will always be plenty of people around you to tell you why it won't work."
(Gil Atkinson)
"School is never out... for the pro."
(Jim Williamson)
buy from Amazon.com
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Freakonomics
A Rogue Economist Explores the Hidden Side of Everything
by Steven D. Levitt and Stephen J. Dubner
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CPM: Cost per thousand. The term refers to the cost of reaching one thousand advertising exposure opportunities in a market. Common to all media.
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most life enhancing item
For the last two years, Yves Béhar has been working with Nicholas Negroponte, director of the MIT Media Lab, developing a laptop that will be sold exclusively to governments in the developing world for $100 and then given to school children. Not only have they achieved a miracle of costing, their laptop makes most existing models look lazy, cumbersome and stupid.
a time of opportunity:
advertising in tough times
The world is currently experiencing an unprecedented economic crisis. The closest comparison that can be made is The Great Depression. However, given the entirely different and more complex nature of today's markets, it's fair to say that the world hasn't really ever seen anything like this before.
So what to do?
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a blockbuster ad that you may not have seen: cannes bronze lion winner 2008
The latest in the series of 'Good Things Come to Those Who Wait' ads for Guinness is 'Tipping Point'. 'Tipping Point' is part of a £10million marketing campaign, and from a production point of view, is the most complex and expensive Guinness advertisement ever.
A celebration of community, the ad sees hundreds of villagers come together to create the ultimate domino effect, featuring 6,000 iconic black and white dominoes, alongside thousands of unexpected toppling objects.
read more
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